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W. Atelier Opens Two New Showrooms In Singapore

Vitra joins the family; Fritz Hansen relocates

W. Atelier is growing, literally. The first half of 2019 saw it open two new standalone showrooms. The first is for Vitra, a new brand it is managing, and the second for Fritz Hansen. Both are located in Tan Boon Liat Building.

Vitra’s 400m2 new home is a natural light-filled space displaying the furniture for the living room, dining room and home office. There are also formal and informal office systems that are suitable for start-ups to multi-nationals. Tucked in between are pieces from the 20th century by Jean Prouvé, Verner Panton and Isamu Noguchi, and key modern contemporary pieces by Ronan and Erwan Bouroullec, Jasper Morrison and Jay Osgerby.

One floor down on level 13 is the Fritz Hansen Lounge, a lifestyle space made up of five zones filled with the Danish brand’s furniture pieces, each with their own distinctive character. For instance, one resembles the lobby of a boutique hotel, while another could pass off as a C-suite office. Designed by the prolific Spaniard Jaime Hayon, it is his first showroom project in Southeast Asia.

This story is produced in collaboration with W. Atelier. It first appeared in Issue 110: June/July of d+a.

Low Shi Ping
05 June 2019