Share
Hafary’s decision to establish a flagship store at their own shophouse in Lavender is aimed at showcasing a broader range of products in a more accessible and convenient setting. This allows the company to better serve the needs of their retail customers, offering them an enhanced experience and a comprehensive selection of building materials in a prime, emerging neighbourhood.
Design Vision
Hafary engaged FARM to design the new showroom due to their unique, cross-disciplinary approach and ability to create dynamic spaces.
FARM’s design philosophy of cultivating creativity aligns perfectly with Hafary’s vision. Their dedication to creating imaginative, joyful spaces — combined with their experience in architecture, interior design, and community-based projects — makes them an ideal partner for this project.
Thanks to this collaboration with FARM, Hafary’s new showroom reflects the vibrancy and innovation as well as provides an inspiring and engaging space for customers.
Unique features
This showroom, which is launched in December 2024, is thoughtfully designed to inspire creativity and exploration. The experience of the Hafary House through the tactile installation of the various material differentiate this space from the other locations.
Hafary House’s concept encompasses various living spaces, including the Living, Dining, Hall, Kitchen, Outdoor, Patio, Terrace, and Wardrobe. Each space is thematically imagined and displayed to reflect a range of aesthetics that cater to diverse individuals, lifestyles, and personalities.
In addition, the showroom also features various thematic changing displays with curated interior styles — from Art Deco to Japanordic — thoughtfully visualised to make them more accessible and relatable to aspiring homeowners.
Another key differentiator is the integration of Hafary’s subsidiaries’ showrooms: Hafary Bathroom and Wood Culture.
Hafary Bathroom, a new initiative, will showcase premium European brands such as Zucchetti and Bernstein, alongside Klopfen, Hafary’s in-house brand. This offers a curated selection of bathroom fittings and wares that blend style and functionality.
Wood Culture will present a broad selection of vinyl flooring, engineered wood, and solid wood products. Additionally, it will feature new wall surface solutions designed for quick turnaround times, replicating realistic textures and surfaces that can easily enhance interior spaces.
New products and materials
The new showroom introduces a captivating array of products and collections, including innovative tile designs and premium countertop materials. Customers can expect to see new porcelain slab collections featuring intricate, realistic veining that elegantly mimics natural stone, enhanced with high-quality finishes. These large slabs offer expressive potential and performance, allowing for creative applications across surfaces and furnishings.
For countertops, the showroom displays new materials from renowned Italian manufacturers such as Marazzi and Florim, celebrated for their superior craftsmanship and innovative designs. These countertops seamlessly combine style with durability, catering to both residential and commercial projects. Their malleability and resistance ensure not only aesthetic appeal but also the highest levels of hygiene and safety.
Furthermore, a specially curated selection of natural stones from Hafary’s extensive inventory of over 80,000 sqm shines the spotlight on the exceptional quality and variety. Displays from Antolini, a world-class purveyor of natural stone, will be featured to inspire customers with unique and luxurious options.
With these new collections, the showroom provides a diverse range of materials that not only elevate aesthetics but also offer practical, high-performance solutions for a variety of architectural and design needs.
For more information, visit: www.hafary.com.sg
