d+a | Issue 119

97 W e believe collaboration is essential to get the best results – the power of a group is stronger than the power of one. The Space Furniture experience has so many touchpoints that working together across the business is essential. Our team has a diverse background from industries such as theatre, film, brand marketing, interior design, industrial design and architecture. We use the skills of individuals from each of these fields and apply them to solve business challenges or reach objectives and retail needs. We just unveiled a new brand in March, Baxter, the third in six months after Edra and Living Divani. Renowned for their leather craftsmanship, it inspired our team to use the graphic from the printed leather collections as the inspiration for the launch event. This formed the basis to create six key memories, through different artistically styled installations, for our clients to go home with after the event. Being a collaboration-based business means we are open to presenting things in different ways to ensure there is never the chance to be bored in the showroom. It has been 20 years since Space Furniture Asia was established and we are proud to share that our best practice has helped us sustain through the ever-changing needs and environment of the business and market, especially the recent COVID-19 pandemic.” Derek Lim, Group General Manager, Space Furniture Asia “